SRT GmbH is a premium automotive repair company specializing in professional wheel and rim restoration for luxury and high-performance vehicles, including AMG, Porsche, BMW, and other premium automotive brands. Operating in the high-end automotive segment, the company focuses on restoring damaged wheels to factory-level quality through precision repair, refinishing, and specialized restoration processes.
YEAR
2025
ROLE
Lead Product Designer
SERVICES
Product Design, UX/UI Design, Prototyping
Led the complete redesign of SRT GmbH’s website with a strong focus on premium positioning, simplicity, and speed. The goal was to elevate brand perception, improve recognition within the luxury automotive market, and create a frictionless customer experience for wheel repair inquiries. The redesign focused on simplifying the booking flow, improving information architecture, strengthening visual storytelling, and increasing conversion opportunities to drive higher sales.
SRT GmbH is a premium automotive repair company specializing in professional wheel and rim restoration for luxury and high-performance vehicles, including AMG, Porsche, BMW, and other premium automotive brands. Operating in the high-end automotive segment, the company focuses on restoring damaged wheels to factory-level quality through precision repair, refinishing, and specialized restoration processes.
YEAR
2025
ROLE
Lead Product Designer
SERVICES
Product Design, UX/UI Design, Prototyping
Led the complete redesign of SRT GmbH’s website with a strong focus on premium positioning, simplicity, and speed. The goal was to elevate brand perception, improve recognition within the luxury automotive market, and create a frictionless customer experience for wheel repair inquiries. The redesign focused on simplifying the booking flow, improving information architecture, strengthening visual storytelling, and increasing conversion opportunities to drive higher sales.
SRT GmbH is a premium automotive repair company specializing in professional wheel and rim restoration for luxury and high-performance vehicles, including AMG, Porsche, BMW, and other premium automotive brands. Operating in the high-end automotive segment, the company focuses on restoring damaged wheels to factory-level quality through precision repair, refinishing, and specialized restoration processes.
YEAR
2025
ROLE
Lead Product Designer
SERVICES
Product Design, UX/UI Design, Prototyping
Led the complete redesign of SRT GmbH’s website with a strong focus on premium positioning, simplicity, and speed. The goal was to elevate brand perception, improve recognition within the luxury automotive market, and create a frictionless customer experience for wheel repair inquiries. The redesign focused on simplifying the booking flow, improving information architecture, strengthening visual storytelling, and increasing conversion opportunities to drive higher sales.